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What!? You'll need them to strike it rich in the USB Type-C market?

Demo board of ST's lithium battery charger solution

USB Type-C is poised to take off! There is no denying this fact: As the most widely used interface standard today, USB has long since expanded from its beginning as a PC peripheral interface to portable terminals and home appliances. Even in electronic devices, where space is always at a premium, none of the competing interface standards pose a serious challenge to the position of USB. The evolution of Type-A to Type-C means all imaginable user requirements are now in a single “basket”, making it irresistible.

The USB 3.2 standard announced in July this year increases transmission rate from 10 Gbps to 20 Gbps, effectively doubling the data bandwidth while using the existing USB Type-C architecture. And as a power transmission interface for electronic devices, Type-C supports the latest USB-PD protocol, bringing the maximum power load to 100W. This makes existing quick-charge technologies, with power outputs still around 30W, look positively amateurish. Like Apple's Lightning, Type-C is reversible. This eliminates the user experience history where “the USB plug always goes in the wrong way.” Finally, Type-C can transmit both data and audio/video signal at the same time, expanding its range of potential applications.

Apple’s inclusion of the USB Type-C port in its MacBook Pro is seen by the industry as a key signal for the direction of the Type-C market. In June 2015, Intel also decided to merge version 3.0 of the Thunderbolt interface, which it has guarded jealously for so many years, with USB Type-C. Does the sight of these industry giants firing off their Type-C broadsides make you want to get in on the action too?

A time when technical standards are rising and falling also means the industry is going through a major re-shuffle. Your future and your “futures” are all part of this process. What kind of product should you use to chase after a growing market? What original product ideas can help you win over users? — These are all questions with no one “right” answer. Some of the following ideas for USB Type-C products, however, are well worth careful consideration. You might gain some useful insights; and maybe this is what will help you strike it rich in the Type-C market.

USB Type-C PD3.0 45W Power Adaptor solution

If you’re looking for a power adaptor with the efficiency to match the enhanced power delivery capability and flexibility of USB PD 3.0, look no further than our 45W USB PD 3.0 power adaptor solution. It combines the highly power efficient AC/DC circuit designed by Avnet with the low standby power of Renesas latest USB TYPE C (PD3.0) controller (R9A02G011). Input voltage ranges from 85V to 265Vrms while maximum power is 45W. It is also compliant with Energy Star Level 6 and the SMPS requirement from US and Europe.

USB (PD2.0) + QC3.0 Power Bank (Renesas)

USB Type C comes with Dual Port Role (DRP) which allows power in or power out connections without the need to change the USB port’s or cable’s direction. This simple and user-friendly design is a feature you’ll find in Avnet’s DRP (PD2.0) power bank. Compliant with PD2.0 standard, this universal fast-charging integrated power bank solution supports 30W input and 60W output. The TYPE A power can even support QC3.0.

USB PD Car Charger solution (ST platform)

After the launch of MacBook by Apple, USB Type C applications have become extremely popular. Avnet’s answer to this hot demand is the USB TYPE C power adaptor. Fully compliant with USB Power Delivery 2.0 standard, it is the most advanced USB PD power adaptor solution available today. The USB PD car charger solution further harnesses this power and enables more people to take advantage of it on the go. Efficiency at full load is above 98% while maximum output power is 45W.


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