Maps For Your Business: It's More Than You Think

If you run a business, then you want to be found.  It seems like a no-brainer right?  Customers have to be able to find your store to be able to make a purchase.   So you put your address and a map of your locations on your website.  Done, right?  Not so fast.  Did you know that map can do so much more than just drop a pin on your location?

More Than Just A Map

Bing Maps for enterprise can make your map a portal for a better customer experience.  Some of the biggest brands in the world are already taking advantage of Bing’s features to engage their customers.

The problem with using a simple, static map as a store locator is that your customers then have to leave you page to map their way to your location.  With Bing, that’s not the case.  Customers can get specific directions from their current location to your store with one click – and still stay on your webpage.

And it gets even better.  Once a customer finds the location they want, you can tell them all sorts of information, like hours of operation, special events, promotions and more.  Starbucks does this with a left navigation feature.

Or what if some of your locations have different offerings or specialties?  Bing’s got an answer for that, too with the ability for customers to filter locations based on their needs.  7-Eleven employs a drop down menu with check boxes that lets users search by locations that sell gas, have ATMs and cash checks.  This nifty feature not only helps your customers find the location they need, but it raises awareness in your customer base about your offerings.

 Maps Get Social

Today’s customers are accustomed to being able to socialize their every move.  They want the ability to share and chat and interact with their digital community at every opportunity.  That’s why Bing brings the ability to connect to friends and followers to the map experience.  Customers can share map locations via an invite as a way to plan real life meetings.  For example, Harley Davidson let’s users share entire motorcycle routes with friends, pointing out important stops – like fuel stations and Harley stores – along the way.

Maps For Business Intelligence

So you’ve seen how Bing Maps can improve you’re the customer experience, but Bing maps can also benefit the business itself.

If you’re running a business, you probably find your self drowning in data.  Data from multiple sources and all displayed in different ways – charts, spreadsheets, text, etc.  The biggest problem with data is that, on it’s own, it’s not very useful.  Bing Maps gives you the power to turn all that data into information.  Information that you can use to make smart business decisions.

Here’s how it works:  Bing takes your data – any data – and provides a map overlay.  This puts your data in a geographical context.  With that context you can see trends, spot bottlenecks, and make decisions about how and when to make changes to your operations.  That’s what it means to turn data into information and information into intelligence.

Would you like context for your data?  Would you like to deliver a superior customer experience?  How about business intelligence?  Does that sound like something that would be useful to you and your business?  If you answered yes to any of these questions, contact us today.  Let us show you how Bing Maps can make a difference.

Phone: 1-800-374-3044 Email: mapping@avnet.com

Program details: http://www.avnetmssolutions.com/bingmaps/

 

Written By: Kristin Owens

Gina Haraway is Avnet Embedded's Director of Supplier Business Development, Microsoft Global. With over 20 years of experience in the technology industry and 6 years at Avnet, Gina has held several positions and has extensive knowledge and experience in inside & field sales, account development and supplier business development.

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