Mapping For Senior Care: The Potential of Bing Maps In A Growing Industry


It’s hard to admit it, but we’re all getting old.  With the huge population of Baby Boomers all entering their senior years, the number of senior Americans is higher than it’s ever been.


The good news is that with medical advancements and increased attention to diet and exercise, many of those seniors won’t be entering into assisted living facilities.  Many of us will be able to live out our golden years at home, with occasional in-home help.

That’s where the home health care industry comes in.  And it’s a $73 billion industry.  There are more than 300,000 companies employing almost 1.4 million people.  By nature of the business, many of those employees spend their entire working day in the field.

Healthcare On The Move

Like any industry with a mobile workforce, home healthcare companies are looking for ways to use GPS, mapping and location-based technology to help them make their operations more efficient.

Companies like August Systems are creating mobile applications that can be used by their staff while on rounds.  August Systems is the provider of a cloud-based scheduling software for home healthcare companies.  Agencies can create schedules, integrate task lists and link visits directly to billing and invoicing.  For years, they’ve provided a trusted tool for their clients.  And while August Systems was ahead of its time with its robust software, until recently, it lacked a mobile component.

August Systems used Microsoft Azure to create CareWhen – a completely mobile application that provides all of the power of their desktop solution on a mobile device.  Caregivers can check client details, report to supervisors and request schedule changes all while on the move.

The app even remembers the location of clients so they can be geographically paired with the most appropriate caregiver.

The Mapping Potential

Imagine all of the possibilities that Bing Maps can bring to the home health care industry with apps such as these.  Of course caregivers could more easily find clients, but schedulers could view all clients and staff on a map and make scheduling decisions that would save everyone time and money.  In the case of a client emergency, finding a nearby caregiver would be as simple as a click of a mouse.  The idea of an isolated, homebound senior would be a thing of the past.  Finding medical equipment locally could save seniors valuable dollars.  Even pharmacies and meal delivery services could tap into the system to help provide the most complete care for seniors.

Everyone Ages

No one who lives escapes aging – no matter how hard we try.  That means that while the population of seniors might vary from year to year, the need for senior care is a constant.  Bing maps and other mobile technology is poised to make that care better and more efficient than ever.

What Can Bing Maps Do For You?

Regardless of your industry, mapping technology has the potential, to well, put you on the map.  Bing Maps has been changing the game for customers of all sorts.  Contact us to learn how to use maps to better engage with your customers – wherever they are.

Phone: 1-800-374-3044  Email:

Program details:

Written By: Gina Haraway

Gina Haraway is Avnet Embedded's Director of Supplier Business Development, Microsoft Global. With over 20 years of experience in the technology industry and 6 years at Avnet, Gina has held several positions and has extensive knowledge and experience in inside & field sales, account development and supplier business development. She is a regular contributor to





In their words: Benefits of the world’s biggest engineering community

In the summer of 2018, Avnet celebrated a major milestone: 1 million community members across Hackst...

Hardware Studio Helped Spatial Gaming Get Funding

If gaming 1.0 is analog board games and gaming 2.0 is video games, then Spatial Gaming is solidly 3....

From hacker spaces to Alex Glow owes her career in hardware to communities

Exposure to engineering as a kid helped Alex Glow fall in love with hardware. But it was communities...