Competitive Edge of IoT Title (MT)

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The Competitive Edge of IoT: Your Path to Analog

Competitive Edge of IoT Intro (LC)

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Most of the focus on IoT innovation relies on digital technology, whether it be power servers and software in the cloud or increasingly intelligent devices operating at the edge in our factories, homes and personal devices. What is often lost in the discussion is that the edge of IoT is actually the analog world as seen and measured in light, pressure, temperature and proximity.

As a result, an IoT application relies on analog technology situated at the very edge of the network. The quality of the analog input determines the quality of the digital data, and the accuracy of analog output influences how effective an IoT application can be. So optimizing the analog part of the IoT application can be a real game changer.

Find a path to analog through components and services designed for a digital mindset with your partners in IoT development, Avnet Silica and Microchip.

Analog designed with digital designers in mind

Widely known as microcontroller specialists and familiar to digital designers around the world, Microchip is able to bridge the gap between digital and analog design requirements and help you reduce complexity and development time. While these solutions are analog designed with digital designers in mind, Microchip’s analog portfolio has been developed to offer solutions for any level of technical complexity, enabling designers to overcome a host of challenges. This portfolio provides a migration path of similar devices at various bandwidths to help you make quick design iterations on your way to an optimal design.

Genuinely created with digital designers in mind, the portfolio of mixed-signal, linear, interface and power products is designed to be easy to work with, whatever your level of analog experience may be.

Full analog solutions with Avnet Silica and Microchip

In addition to mixed-signal, linear and interface products, Avnet Silica and Microchip offer various analog design support services to make it easier for you to access and understand analog technology. From reference designs and development kits to full design platforms, Avnet Silica and Microchip have the skills to help you overcome misconceptions and misunderstandings about the importance of analog in IoT technologies.

What’s more, the companies’ obsolescence and EOL policies mean designers have support over a product’s entire lifecycle. This includes evaluation, development and reference boards, online design support centers, webinars, instructional videos and worldwide technical support.

The MPLAB® Mindi™ Analog Simulator, for example, reduces circuit design time and design risk by simulating analog circuits prior to hardware prototyping. This capable simulation interface is paired with proprietary model files, to model specific Microchip analog components in addition to generic circuit devices. By running locally, the Mindi simulator provides fast, accurate analog circuit simulations.

Video Playlists

Signal Chain Overview


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Power Overview


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Analog Interface Selector Tool (GBLS)

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  • Analog & Interface Selector-Tool
    "Treelink" is an interactive presentation of our Analog and Interface products.
  • Analog Simulation Tool
    "MPLAB® Mindi™ Analog Simulator reduces circuit design time and design risk by simulating analog circuits prior to hardware prototyping.

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The future of IoT is analog (GBL)

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Technical Article

The future of IoT is analog

The truth is that many of the sophisticated devices that are essential to the IoT rely on analog technology.


A digital designer’s guide to analog in IoT

While the complex devices that form its core rely heavily on digital technology, they rely just as much on analog for the acquisition and conditioning of raw data.


Discover our analog portfolio

See the variety of Microchip parts that can power your IoT innovations.

Prod Microchip MCP33151 series (RM)

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MCP33151(D)/ 41(D)-10/05

In order to address the rigorous and harsh demands of the automotive and industrial markets, the MCP33151(D)/41(D)-xx SAR ADCs are designed to operate in both high-temperature and electromagnetic environments.

Mirochip MCP33151-10 MSOP-10 product image