Proximity marketing solution for the retail industry

Avnet’s Smart Retail solution is best suited for shopping malls, supermarkets and other retail settings. Using sensors, beacons, and our IoTConnect™ cloud platform, the solution helps retailers personalize the in-store experience by allowing them to send personalized offers straight to a customer’s mobile device when they are nearby or in the store. Benefits to retailers:

  • Elevate the consumer experience
  • Real-time promotions and interaction
  • Increased sales and reduced customer churn
  • Detailed customer segmentation for targeted marketing
  • Detailed analytics via admin back end
  • Indoor navigation guidance
  • Align goals with customer interest
  • Measure success of ad campaign
  • No technical skills required

Mixed Media - retail solutions

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Solution features

  • Create customer groups
  • Interactive media campaigns
  • Mobile wallet integration
  • Indoor navigation system
  • Create geofences for targeted marketing
  • Rich insights and in-depth analysis
  • Real-time chat to respond to questions

Facial recognition and machine learning options

  • Integrate facial recognition and machine learning to deliver e-concierge services via a kiosk. This smart system can then deliver real-time campaign suggestions and the ML model will result in increasing accuracy for the kiosk.

The story of Twyst

See how Avnet is helping IoT start-up Twyst transform the brick and mortar retail experience through it's smart bag.

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Connect with Avnet's IoT experts to find the right solution for your business

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