Small business, big mission

How Avnet and TE Connectivity brought Hanhaa’s product to life in just three years

Every month, $15 million of packages go missing. Solving this thorny global logistical issue is a lucrative Internet of Things (IoT) opportunity—one that businesses and entrepreneurs around the world are scrambling to address.

Time is of the essence in this competitive space, as the number of large-scale IoT projects doubled in the year 2017 alone. So, London-based IoT innovator Hanhaa turned to Avnet to get their smart parcel solution, ParceLive, to market quickly.

A richer picture of your shipments

Hanhaa CEO Azhar Hussain had a small business with a big mission: to enable businesses to monitor their global shipments at massive scale – meaning, tens of thousands of parcels – and make detailed information more easily accessible. Where was the parcel? Was it within the allowable temperature range? Had it gotten wet? Had it been tipped, dropped, or opened?

What’s more, Azhar wanted to offer his product as a service to make it more operationally feasible for a broad range of customers. “By offering ParceLive as a tracking service, our customers can stay focused on using their IoT data to improve their business without worrying about the up-front logistics and expense,” he said. “Customers won’t need to buy the trackers, or charge them, or test them, or ship them around the world. We look after all of that while providing near real-time data about their parcels.”

This startup founder’s promising vision hinged on one small, yet surprisingly complex, piece of technology: the parcel tracking device itself.

Tackling technology complexity

At first glance, the ParceLive device sounded straightforward: it was based on individual pieces of proven technology, from GPS and other sensors to the wireless communication equipment.

“It was when we started combining these different capabilities that things quickly become more complex—especially the antennas. A small tweak to one part of the design had a big impact elsewhere,” Azhar said. The product simply wasn’t meeting the requirements. So, he turned to Avnet for a solution.

How Avnet helped Hanhaa overcome its engineering and design challenges:

Challenge: The MCU architecture was not performing at the required levels
Solution: Migrate to ST Microelectronics for a significantly enhanced performance with full design support

Challenge: The battery life was too short for international tracking
Solution: Leverage VARTA's certified solution to increase battery life from 7 days to more than 20 days

Challenge: The existing chip antenna would not allow ParceLive to track with the granularity required for the product to reach its full potential in the market
Solution: Work with TE Connectivity's engineers to upgrade the chip antenna to an embedded antenna that could offer a far greater granularity of data and a tracking performance that was previously unattainable

Man standing in antenna test lab

How Avnet guided Hanhaa’s ParceLive from concept to volume production


September 2015
After nearly a year of planning ParceLive and a “Four Years from Now” Award at Mobile World Congress, Hanhaa Company Ltd is established. They engage Avnet to review all aspects of the design process, from product performance, cost and funding.

January 2016
Hanhaa begins to implement Avnet’s recommendations:

  • Migrate the MCU architecture to a new supplier that could offer significantly higher levels of product performance and design support
  • Upgrade the battery to a blue chip supplier that could offer certification and a significantly extended battery life
  • Work with TE Connectivity to upgrade the exiting chip antenna to an embedded antenna that could offer a far greater granularity of data and tracking performance

April 2016
The first live ParceLive unit placed inside a parcel is tracked across London.

May 2016
ParceLive proves itself to be a reusable parcel tracking service at a low cost and large scale. It’s first tracked internationally, proving the application’s ability to self-locate and send data from anywhere in the world, and return logistics through the postal network prove successful too.

November 2017
With the Avnet team at their side, Hanhaa produces the first batch of a 20,000 unit production run of ParceLive trackers at the Jabil facility in Naples, Italy.

May 2018
Avnet’s Newark element14 and Hanhaa enter into an exclusive sales and marketing deal for Symbisa. Hanhaa built this all-in-one connected device to enable quick and simple IoT device deployment and data monitoring. It carries sensors capable of detecting and collecting environmental information including GPS location, orientation, temperature, light and humidity. Using an Excel add-in, users can bring real-world data streams directly into any desktop or mobile device that runs Excel for Office 365.

Hanhaa begins tracking shipments within the Avnet supply chain out of its headquarters in Phoenix, Ariz.


Group of men climbing a snow covered mountain

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