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   Avnet Has Written the Book on Delighting the Customer!  
     
 

The W. P. Carey School of Business at Arizona State University (ASU) and its Center for Services Leadership host an annual Compete Through Service Symposium every November, the only forum dedicated to the marketing and management of services. This outstanding symposium is among the finest educational opportunities available in the world today, and features presentations by top thought leaders, executives, educators and consultants in the fields of services leadership, operational strategy, human resources and organizational development. These dynamic and stimulating speakers share leading-edge ideas and practical applications with business leaders who seek a competitive edge through the delivery of outstanding services and outstanding customer care.

Avnet has written summary books of the Symposiums held in 2002, '03, '04, '05 and '06. These books are chock full of sage wisdom and practical advice and have been widely praised (even if we do say so ourselves). They are available online only. Please click below to download and enjoy.

2006 - The Moment of Truth - 130 Pages

 

2005 -Symposium Notes - 112 pages

 

2004 - Creating Memorable Customer Experiences - 116 Pages

 

2003 - Stand Out From The Competition - 102 Pages

 

2002 - Strategies and Tools to Drive Profit and Lead Change - 88 Pages

 

 

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