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EBV collaborates with customers to design its own line of semiconductors based on customer benefit and input
With immediate effect, EBV Elektronik, an Avnet (NYSE: AVT) company and the leading specialist in EMEA semiconductor distribution is offering EBVchips, a brand-new service in which it collaborates with customers to design its own semiconductors. EBVchips are produced by EBV's manufacturers and distributed exclusively by EBV.
For the first time in the history of the semiconductor industry, one distributor is now providing even small and medium-sized companies with access to specially customised products featuring state-of-the-art technology with the best price/performance ratio.
"With EBVchips, we now represent the interface between many thousands of customers and the manufacturer," explains Slobodan Puljarevic, president and CEO of EBV Elektronik. "This takes semiconductor distribution to a whole new level. 2009 was the 'Darwin year' of the semiconductor industry. We believe this next evolutionary stage of products and service offerings will be a significant competitive advantage in the long run."
Small and medium-sized companies as 'key accounts'
When it comes to sales and product marketing, semiconductor manufacturers work very closely with their key account customers. By contrast, contact with small and medium-sized companies has so far been maintained exclusively at the distribution level. EBV, however, is now extending this indirect relationship to the product marketing and definition level. "When it comes to product marketing, the manufacturers do not have the manpower to look after thousands of customers," continues Puljarevic. "In addition, customers cannot generally achieve by themselves the quantities required in order to make a new product attractive for manufacturers." EBV, therefore, is acting as the conduit to turn medium-sized companies as a whole into "key account customers" for semiconductor manufacturers.
Customised semiconductors
With dedicated sales teams, EBV is supporting customers throughout Europe, the Middle East and Africa (EMEA) in the vertical market segments of Automotive, General Lighting, RFID, Medical, Renewable Energies and Consumer. It is using these areas to generate key data and product ideas for EBVchips.
At the same time, all customers have access to EBVchips. Puljarevic continues: "If customers have an idea for an EBVchip, they simply need to get in touch with their local EBV contact. All ideas are greatly appreciated, regardless of the application or market segment. With regard to the various conditions, EBV is also happy to make concessions for customers who play a key role in defining a new chip."
Exclusively with EBV
Based on the requirements of its customers, EBV will define its own semiconductors and then arrange for these to be manufactured. The EBVchips will bear an original component number assigned by the manufacturer and are also stamped with the manufacturer's logo. EBV will then hold exclusive distribution rights for the component for between three and five years, a period typical for this particular industry. The manufacturer is responsible for ensuring compliance with specifications. As is the case with all semiconductors in the range, EBV will act solely as a distribution channel for these new application-specific semiconductors. Therefore, with regard to the EBVchips, issues such as liability, warranty, qualification and long-term availability are also the responsibility of the manufacturers themselves. "EBV Elektronik is, however, the intellectual property owner of the chip," explains Puljarevic.
The first EBVchips
EBV already has already developed plans for EBVchips in a range of markets and applications. Puljarevic currently sees the biggest potential for EBVchips in analogue and mixed-signal products, where the "power" segment (e.g. wind turbines) will play a particularly important role. "We will be particularly active in the area of power semiconductors, which are used in applications for renewable energies. In short, these products will benefit from considerable know-how, while the project will remain transparent." The first EBVchips will be launched during the course of 2010.
About EBV Elektronik
EBV Elektronik, an Avnet (NYSE:AVT) company, was founded in 1969 and is the leading specialist in European semiconductor distribution. EBV maintains its successful strategy of personal commitment to customers and excellent services. 240 Technical Sales Specialists provide a strong focus on a selected group of long-term manufacturing partners. 120 continuously trained Application Specialists offer extensive application know-how and design expertise. Warehouse operations, complete logistics solutions and value-added services such as programming, taping & reeling and laser marking are fulfilled by Avnet Logistics, EBV's logistical backbone and Europe's largest service centre. EBV operates from 60 offices in 28 countries throughout EMEA (Europe - Middle East - Africa). More information about EBV Elektronik under www.ebv.com
Editor Contact EBV Elektronik:
Bernd Schlemmer
Director Communications
Im Technologiepark 2-8
85586 Poing
bernd.schlemmer@ebv.com
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